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our team

Our Philosophy

Our organization is bound by our shared commitment to recruiting and retaining a talented, passionate, and increasingly global team. As a quickly growing corps of do-gooders, we are moved by our mission, grounded in our shared values, and inspired by the progress we have made in pioneering new, innovative approaches to addressing global poverty. Our diverse team represents 11 countries, speaks 15 languages, and comes to us with a broad range of interests, experience, talent, and passions. Our leadership team includes MBAs, seasoned social entrepreneurs, retail industry veterans, engineers, musicians, and Peace Corps alumni.

Priya Haji
CEO & Co-founder

PriyaPriya Haji is the CEO and co-founder of World of Good, a company dedicated to building ethical shopping experiences with mainstream retail partners, including Whole Foods and eBay. Since the company began in 2004, it has created online and offline distribution channels for thousands of artisan producers in the developing world through more than 1,200 retail locations across the country and a brand new online marketplace, impacting the lives of more than 25,000 individuals in over 70 countries around the world. In 2007, Priya received a Social Innovation Award from the Social Venture Network for her vision to change the way the world does business.

In her 20's Priya Haji was co-founder and Executive Director of Free at Last in East Palo Alto, a national model program to address substance abuse related issues. With $10 million in special investments and a team of 60 the organization grew to span services reaching 3,000 people per year. For her work with Free at Last, Priya was recognized by the DoSomething Foundation, MTV and Mademoiselle Magazine as one of America's Ten Most Outstanding Young Leaders. She has an undergraduate degree from Stanford and an MBA from UC Berkeley's Haas School of Business.



Siddharth Sanghvi
Director of Marketing and Co-Founder

Siddharth Siddharth's professional background includes fashion design, hi-tech marketing and consulting for a non-profit conservation agency. Siddharth left his marketing position at IBM for business school and to find a career where he could impact more than just the bottom line. After co-founding World of Good, Siddharth managed all aspects of operations, accounting, technology and marketing at the startup. He now focuses on the marketing and technology departments at World of Good and finds it the perfect combination of entrepreneurship, creativity and conservation. Siddharth graduated from The Colorado College with a Bachelors degree in Biology and received an MBA from the University of California at Berkeley before starting World of Good.



David Guendelman
CFO & COO

David David is a member of the founding team of World of Good and served as the company's first Director of Finance. David has continuously interwoven issues of social justice and business in his work, addressing each from a variety of angles. As a Peace Corps volunteer in El Salvador he focused on rural community organizing; with Care International he worked on microfinance and small business development. Prior to working in El Salvador, David was a management consultant at Booz Allen Hamilton. David has a degree in Public Policy from Stanford and an MBA from Berkeley.

As the American-born son of Chilean exiles, David has long integrated diverse cultures and politics into his life and work. His forbearers include both entrepreneurs and revolutionaries. In World of Good, David sees the opportunity to blend the power of business with a progressive theory of social change into a potent force for social justice and sustainability. He is a passionate advocate of World of Good’s mission to leverage commerce to build sustainable livelihoods for people in the developing world.



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