Marketing and PR Team
Matt Levinthal
Associate Marketing Director
As the Associate Marketing Director, Matt leads the grassroots marketing efforts on WorldofGood.com. This includes building and managing our people-positive community and connecting with core consumer’s eager to make a difference with their dollar.
Matt brings a diverse set of marketing and communication skills to World of Good from his work as a photographer, magazine editor and most recently the co-founder and director of Uventus – a boutique creative agency in San Francisco. Working at World of Good has allowed Matt to align his work with his personal values – using marketing to bring people-positive commerce to the mainstream.
Driven by the belief that global change happens one person and one choice at a time, Matt joined World of Good in 2007 excited to bring people-positive choices to the mainstream.
Annie Lescroart
PR/Communications Manager
After nearly five years of work at communications agencies in New York and Boston, Annie joined the World of Good team and returned home to the San Francisco Bay Area in March 2008. As the PR/Communications Manager, Annie is responsible for sculpting, articulating and promoting the World of Good brand and sharing our vision of social change through commerce with the world.
At both Ruder Finn Public Relations and Cone, Inc., Annie worked with a variety of nonprofit and for-profit organizations to create and execute issue-driven communications campaigns driving both business and social impacts. Most recently, she worked with Pfizer to create a unifying communications strategy for their $1.6 billion philanthropy portfolio and with New York City-based nonprofit, Safe Horizon, to architect a cause marketing program that has elevated their brand to the national stage and generated more than $2 million in corporate sponsorships. Prior to her agency work, Annie received her B.A. in Communications from the University of California, San Diego.
Thrilled to be working with a true hybrid organization that draws on both her nonprofit and corporate experience, Annie sees, in World of Good, an opportunity to channel her passion for words into a powerful story of social change.
Jean Park
Marketing Manager
Jean joined World of Good in 2006 after a summer internship in the Marketing department. After meeting Priya on the set of KTVU Channel 2's Bay Area People, Jean was introduced to the broad possibilities and benefits of fair trade to international artisans and local consumers. She is excited and proud to be involved with such an innovative, mission-driven company and hopes that her contributions to World of Good will spread the vision and awareness of fair trade.
Jean holds a B.A. in Mass Communications and Political Science from UC Berkeley.
Felice Espiritu
Community Manager
As Community Manager, Felice works to create an environment that fuels dynamic and action-inspiring dialogue on the issue of commerce as a force for poverty alleviation in the newly launched WorldofGood.com online community.
Prior to joining the World of Good, Inc. team in 2007, Felice was Program Manager of Nonprofit Capacity Building and Career Services at Net Impact, a network of leaders interested in using business for social and environmental change. She was active in her college labor rights organization, where she worked to bring Fair Trade coffee to campus, raised awareness about socially conscious consumerism, and advised the bookstore on ethical sourcing. She holds a B.A. from Wellesley College with majors in Economics and Philosophy.
Felice believes strongly in the power of the market to effect social change on a wide scale, and that individuals' choices on a daily basis will drive this change.
Lauren Stower
Online Community Outreach Coordinator
As the Outreach Coordinator for WorldofGood.com's new online Community, Lauren utilizes social networking, PR, marketing, and events to reach out to those interested in engaging in the goal of alleviating poverty through commerce. A goodwill ambassador focused on education and
social change, Lauren helps facilitate dialogue that bridges southern producers to conscious consumers in the global north.
Lauren has been a community volunteer and activist from a very young age. A Feminist Studies graduate from UC Santa Cruz, she directed a seminar focused on issues of human rights, the Prison Industrial Complex, and gender-based oppression. She has worked as a Fair Trade product demonstrator in natural food stores, a counselor at an Outdoor School, a Jail Librarian and Case Manager for prisoners of Santa Cruz County jails, and a Case Manager for HIV+ prisoners in San Quentin Prison, San Rafael.
She is ecstatic about being a part of World of Good, a supportive niche where she feels her personal, political, social, and spiritual goals can be met, and her hopes for economic justice can be realized.
Natalia Rogovin
Graphic Designer
As the in-house graphic designer for World of Good Inc., Natalia is responsible for maintaining and developing the look and feel of the World of Good brands. She focuses on communicating our message through a creative and engaging visual experience – helping to establish our brand with partners and communicate effectively with consumers, while evolving and refining the face of World of Good.
Natalia graduated from University of California, Santa Cruz with a degree in Film and Digital Media. After a position in Electronic Media at the San Francisco Symphony, she worked for a few years as a freelance designer and motion graphics producer before joining the World of Good team in December 2007.
Natalia believes that now more than ever it is essential for designers to engage their talents in work that is more meaningful than glossy consumerism. She is fired up to find new and better ways to utilize her creativity to draw attention to positive consumer practices and promote social change.